Brand & Distributor Insights: Navigating the Salon Retail Shift
In-salon retail is slipping while demand for professional hair care keeps growing online. Here is how brands and distributors can help salon partners reclaim that lost revenue.
Key Industry Metrics aggregates anonymized point of sale data from more than 10,000 U.S. salons across revenue, tickets, color, clients and retail, benchmarked by salon size and published every month.
For too long, decisions in the beauty industry have been made without transparency and real data, an approach that would be unimaginable for giants like Amazon, Sephora or Ulta. KIM changes that.
Built in collaboration with top industry advisors, KIM tracks key trends across service, retail and consumer behavior. Every salon in the panel carries 24 or more months of consistent data, so month over month movement is real movement, not a change in who is reporting.
Each measure is reported for the full panel and split across five location bands.
Explore every metric visually in the SalonInteractive dashboard, or download the complete Excel workbook the day the issue drops.
The board keeps KIM independent of ownership. No single company will ever have exclusive access to the data.
Meet the board →Subscribe to the KIM Report and access salon industry performance data that matters most to your business.
