Aurele Harroche serves as Vice President of Sales, Americas (Professional) at Moroccanoil, where he plays a key role in driving the brand’s strategic growth and commercial excellence across the Americas. Since joining the organization in 2015, he has been instrumental in shaping the company’s sales trajectory across North America and Latin America, combining data-driven insights, market expertise, and strategic leadership to build sustainable growth and strengthen market leadership.
Prior to joining Moroccanoil, Aurele developed a diverse foundation in organizational leadership through roles in large-scale retail and global consulting. This cross-sector experience has shaped his ability to identify untapped opportunities, translate complex market dynamics into actionable strategies, and build high-performing teams grounded in trust, accountability, and collaboration. As an Advisory Board Member of The KIM Report, Aurele brings a blend of strategic sales expertise, industry perspective, and a strong commitment to professional development, helping the beauty industry navigate an increasingly dynamic and evolving market.
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